ROSE presents new website
Modern, clean and personal: This is how the new ROSE Systemtechnik website presents itself to visitors. During the relaunch, the company placed great value on clear structures, even easier access to important information and the clear visibility of employees.
One of the central innovations of the website is the direct access to the product worlds of ROSE. “You can quickly get to the individual categories on the start page,” reports Head of Marketing Katharina Lange. The product information is now also much easier for the visitor to find. From now on, the visitor can generate a PDF containing the most important technical data for the respective product via a button on every detail page. In addition, each PDF contains hyperlinks that e.g. lead to 3D-data and drawings on the website. This makes it even easier to integrate data sheets into the customer’s digital project files.
What also catches the eye of the visitor is the different colouring on the subpages: while the photos in the technical area appear rather cool and factual, they are kept in warm tones on the career pages. “Here we have consistently implemented our new visual language,” says Lange. The new image concept also includes the greater visibility of the employees: While they were not present on the website before, they are now represented on numerous pages with individual or group photos. “At ROSE, the focus is on people, and we wanted to get that across visually,” explains Head of Marketing Katharina Lange.
Another important innovation are the significantly expanded service pages: The numerous additional services that ROSE offers are presented here in a much more comprehensive way than before. Katharina Lange and her colleagues have also added to the industry overview in order to better illustrate the various possible uses of ROSE products.